About Fitness Shrimp

It started as an idea. Now it’s time to bring it to life.

Fitness Shrimp started back in 2021 as a personal project.

I wanted to see if I could build something of my own from scratch — a fitness brand based around my own ideas, designs and a simple belief that activewear doesn’t have to be boring.

I’ve always wanted Fitness Shrimp to feel different: bold colours, distinctive prints and plenty of personality. I even had our shrimp icon designed specifically for the brand, and it has become part of the identity across our clothing, website and social channels.

Life got busy

Like a lot of personal projects, Fitness Shrimp had to compete with real life.

Moving house, having two children and everything that comes with family life meant the brand spent much longer on the sidelines than I originally planned.

But I never really let the idea go.

After putting so much thought, time and creativity into Fitness Shrimp, I knew I’d regret walking away without giving it a proper chance.

So we’re back — with a more focused collection, a clearer identity and the determination to finally build the brand I imagined when I started.

Activewear with personality

Fitness Shrimp is for people who want a little more energy from what they wear.

Expect colourful sports bras, leggings, training tops, shorts and joggers, with coordinated pieces and signature prints that make it easy to create a complete look.

We’re starting focused and building from there.

This is still the beginning of the Fitness Shrimp story — and I’m excited to see where it goes.

Move. Train. Stand out.

Matt
Founder, Fitness Shrimp